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FINNTACK & KINGSLAND ENTER COOPERATION

FINNTACK & KINGSLAND ENTER COOPERATION

We are proud to announce that we have now expanded our range to include the renowned Kingsland brand! Kingsland is a world-leading Norwegian clothing and horse tack manufacturer with over 20 years of experience. They have ambassadors all over the world including great riders, horses and national teams. They are also known for hosting the annual Kingsland Oslo Horse Show. Their focus is on high quality, design, technical details, innovation and sustainability. Trotting and racing is a new market for them, and they are looking forward to being a part of it.

- Kingsland has no prior experience with trotting and racing as a professional market, so we are very pleased to learn more about this branch of equestrian sport through Finntack, says Kingsland marketing manager Anette Holth.

How do Finntack and Kingsland complement each other?

- Finntack and Kingsland are both strong in their respective markets and share many of the same values. At the same time, we see that Finntack's target market is new to us, and this is a group that demands high quality and good technical solutions for the products, says Holth.

Finntack's sales and marketing manager, Denis Marques, is pleased about this exciting collaboration.

- Kingsland has products that will definitely strengthen our range. They have exactly the values we want to offer our customers – professionalism, good quality and modern design.

Marques adds that there is demand for more "casual" style clothing in Finntack's stores, and Kingsland in turn looks forward to getting into this part of the equestrian market.

- Trotting and racing make up a very important and large segment, and we have good products that fit the needs of athletes in these disciplines as well. We are also very much looking forward to working with a strong brand like Finntack. We share a passion for equestrian sport and we believe that no matter what segment you're in, the need for quality, modern design and technical details will be important, says Anette Holth.

Denis Marques thinks this collaboration is especially exciting in terms of the connections it provides in equestrian sport.

- On a professional level, people are looking more and more at collaboration in equestrian sports, which I think is very positive. There was a great distance in the past, with very distinct niches on each side. Now it seems that people have started to communicate more across disciplines, and I think equestrian sport in general will be strengthened by us working together and learning from each other. We are looking forward to establishing a long-term partnership with Kingsland.

KINGSLAND CLASSIC COLLECTION