OUR HISTORY

Passionately providing quality products with the best service - at a sensible price - to horse-lovers everywhere.
It’s challenging to create innovative, high-quality horse & driver equipment. It calls for a profound understanding of the horse, the sport and the driver. Proximity to the horse, the driver and the marketplace - as well as hard work, thorough organization and product quality ­- is vital. First and foremost, a relentless commitment to be the best and never give up! To follow is not an option – we must lead!
That´s what Finntack’s about.

How it all started:

Let´s go back to the roots where things began. Finntack was started in 1982 by Mr. Gunnar a young Norwegian who had moved to Finland as an IT graduate! Jobs were hard to find in those days, but finally Mr Gunnar started work at a big player in the horse racing industry, producing horseshoes. This move later inspired Mr Gunnar to start up his own business, producing and exporting racing equipment to Norway. Suddenly Finntack was there!

Competing with the Finnish gigant was not easy matter – at least not in the beginning. Long hard days, cold winter nights, sales at race days with little to show for, were not uncommon then. Yet it was precisely at this point that Finntack´s maxim was born: “Never - ever - give up!”  Since then this motto has formed Finntack’s backbone – a near 40 year story from a one-man show to a global market leader!

Finally, having borne the brunt through many years, in 2008 Mr. Gunnar decided to step down as CEO and let new, younger talent carry on the baton. Just at this time global e-commerce also engulfed Europe. Finntack was along in being one of the first in the equestrian business with this new trading form.

Some Milestones:

1982: Finn-Valjas is founded by Mr. Gunnar

1992: The brand name ‘Finn-Tack’ is launched & semi-automated production commences

1998: First warehouse and Finn-Tack shop

2003: The equestrian brand ‘Horze’ is launched, with its own web shop www.horze.com

2005: The Finnish ‘Pharmacare’ company is purchased

2012: Production of in-house sulkies in Hollola, Finland commences.

2018: Finntack takes its place among the top 3 European equestrian companies. Following a deep-going and thorough analysis, Finntack’s riding business ‘Horze’ is sold to a German investor. This successful move has now provided the resources needed to take both riding and racing concepts to greater heights!

2018: Brand new warehouse in Lahti, Finland.

2019: ‘Crafit’ - the world’s lightest sulky - designed by Timo Leivo – is successfully launched on the French market

2019: Finntack’s management team, consisting of its CEO, Mr. Johannes Nevanlinna and Marketing Director, Mr. Denis Marques take over and invest in Finntack Ltd.

2019: Completely new logo is launched

Our Ambassadors:

Finntack has many trade ambassadors, such as Franck Nivard, Bjørn Goop, Team Bullern, Pekka Korppi (to mention just a few), all known for their success. In addition, we have a whole team of coming young drivers & trainers.

We are proud to collaborate with these strong, winning teams and want to thank them all for their support.

Finntack´s focus is on providing you, the customer, with the very best products at the very best price. Feed-back and suggestions through product-testing carried out by our ambassadors help us make our products even better.

Our Team:

For Johannes and Denis there was not hesitating when they were given the chance of taking over Finntack. As long-standing friends and colleagues they have now combined forces to continue and develop Finntack´s success story. They know they’re not alone – they have us behind them - The Best Team😊

Whether our task is innovating the lightest sulky ever, launching a new website or helping a customer in one of our own Finntack shops, we’re all united in the same mission:

Passionately providing quality products with the best service
to horse lovers everywhere.

We Lead. We Invent. We Deliver.

We are Finntack